Hafele, a prominent player in global interior solutions, has announced an alliance with the cricket icon, Sachin Tendulkar.
Per the pact, the God of Cricket has been appointed as the brand ambassador by the entity for its Indian subsidiary. The former Indian skipper will collaborate with Hafele to advance the brand’s core mission of optimizing spatial utility.
This partnership aims to inspire clients to enhance their living and working environments by integrating Hafele’s cutting-edge interior solutions.
Frank Schloeder, Managing Director, Hafele South Asia, said, “We are honoured to welcome Sachin to the Hafele family. We believe he is the perfect fit for our brand especially given his passion for cooking and preparing delicacies in his kitchen. Who better than him to bring our contemporary interior solutions to the forefront and highlight their efficient functionality, cutting edge technology and enhanced aesthetics. Furthermore, his perseverance and attention to detail align perfectly with our brand values. With Sachin on-board we are eager to embark on this journey of inspiration and innovation, revolutionalising the way people perceive and maximise the value of their space.”
Sachin Tendulkar expressing his enthusiasm, said, “I am very happy to be partnering with Hafele. We embarked on this journey because we felt there’s a great value match between our teams. I have been passionate about food and cooking, and a good kitchen is what enables delicious joys for every family. With young Indians aspiring to be the best at everything they do, they seek solutions which are innovative and cutting-edge. While visiting Hafele’s Design Centre, I saw this in action. The brand philosophy of maximising the value of space stood out for me. I look forward to this relationship and wish the teams at SRT Sports Management (SRTSM) and Hafele all the very best as we continue to work closely on our joint objectives.”
Hafele is a globally recognized company specializing in hardware and fitting systems. The interior solutions provider caters to furniture makers, architects, and builders, offering a wide range of products such as drawer slides, knobs, locks, and electronic access control systems. Founded in Germany in 1923, the company operates in over 150 countries, including India where it has been active since 2003, boasting a robust presence on Home Appliances, Furniture Lighting, Sanitary, and Surface solutions.