Betway SA20 aims to reach vital strategic markets by appointing AB de Villiers as brand ambassador

AB de Villiers will be working in tandem with SA20's management team to propel the league's popularity and fortify the brand across vital markets of India and the UK.

The South African T20 cricket league, Betway SA20 has announced the former cricketer, AB de Villiers as its official brand ambassador for Season 2.

Per the competition, the former Protea skipper’s cricketing knowledge and charisma could fuel Betway SA20’s pursuit of becoming the most sought-after cricket league outside of India.

The second edition of the South African T20 tournament commences on January 10, 2024, consisting of 34 fixtures with six franchises battling for the ultimate glory. The upcoming season will also have a blend of domestic and international players like the inaugural season.

Speaking on the appointment of AB de Villiers as the brand ambassador, Betway SA20 League Commissioner, Graeme Smith said, “We are thrilled to have AB de Villiers join us as the brand ambassador for Betway SA20 Season 2. AB’s exceptional cricketing talent and magnetic personality make him the perfect fit for our league. His involvement will undoubtedly elevate the League’s status, both on and off the field. AB’s passion for the game and his ability to connect with fans align perfectly with our vision for Betway SA20. We believe his presence will not only inspire players but also engage cricket enthusiasts across the globe, helping us achieve unprecedented success. We look forward to a fantastic season ahead, with AB playing a crucial role in making it a resounding triumph.”

AB de Villiers said, “It’s an honour to be associated with Betway SA20. It embodies a pioneering vision for South African cricket, with the potential to illuminate the global cricketing stage. SA20’s remarkable talent and international reach provide a platform to showcase the finest of South African cricket, propelling it to unprecedented levels.”

The legendary South African cricketer will be working in tandem with SA20’s management team to propel the league’s popularity and fortify the brand across vital markets of India and the UK.

ABD will be joined by multiple South Africa cricket behemoths like Herschelle Gibbs, Allan Donald, Dale Steyn, Mark Boucher, and Robin Peterson.

Related Articles

Latest Articles