The South African domestic T20 competition, Betway SA20 has inked a broadcast rights agreement with Willow TV in North America.
Willow TV, which has gained recognition for its comprehensive coverage of international cricket events and series, has joined a select group of broadcasters worldwide, which includes SuperSport (Sub-Saharan Africa), Viacom18 (India), Sky Sports (UK), Foxtel Group (Australasia), Estisalat (UAE), and ICC TV (worldwide), that will feature the 34-match competition beginning on January 10, 2024.
A rapidly expanding audience of cricket enthusiasts in the region is expected to take notice of this cooperation, especially with the ICC Men’s T20 World Cup 2024 scheduled to take front stage in the USA and Caribbean next year.
Betway SA20 League Commissioner, Graeme Smith, said, “We are thrilled to join forces with Willow TV to bring the excitement of Betway SA20 to cricket fans in North America. As cricket’s popularity continues to soar in this region, this exclusive broadcast deal ensures that fans can be a part of the electrifying atmosphere of SA20 Season 2.”
Todd Myers, Willow TV Chief Operating Officer, said, “We are proud to be the official broadcaster of Betway SA20 in the USA and Canada. The addition of SA20 Season 2 to our line-up reinforces our dedication to bringing the best of international and domestic cricket to our viewers. We look forward to showcasing the talent and excitement that this exciting league brings to the T20 format.”
Beginning January 10, cricket fans in North America will be able to witness the thrilling SA20 season 2 unfold, which will be filled with top-class cricketing talent, heated rivalries, and unsurpassed entertainment.
The league and Willow TV hope to retain current fans while also attracting new cricket aficionados through this cooperation, thereby boosting the expansion of cricket in the region.