The RuPay Prime Volleyball League (PVL) has announced the Bollywood superstar Hrithik Roshan as a brand ambassador for the third season.
Over the past few decades, the multi-award-winning actor has gained recognition for his commitment to strict diet and exercise regimens, thus becoming a perfect choice as an ambassador for the PVL, as per the competition. Being a huge sports enthusiast himself, the Fighter movie actor loves volleyball’s physical component and said the relationship was a perfect fit for him. Hrithik spiced things up by talking with some of the best volleyball players who will be participating in the third edition of the RuPay Prime Volleyball League, supported by A23.
The upcoming third season of the RuPay Prime Volleyball League is scheduled to commence on February 15 and will be broadcast live on the Sony Network.
Tuhin Mishra, Managing Director & Co-Founder at Baseline Ventures Pvt Ltd, said, “We are delighted to have Hrithik Roshan join us as our brand ambassador for the next edition. The actor has redefined the meaning of athleticism and fitness over the years and has been a true source of inspiration for many of our athletes. He has been quite vocal about the need to maintain physical and mental fitness, and hence we wanted a star personality such as him to be associated with our product.
“His presence will not only add glamour to RuPay Prime Volleyball League powered by A23, but it will also make the overall product even more exciting and adventurous. We cannot wait for the third season to kick off.”
Hrithik Roshan, Indian Actor and Founder of HRX, stated, “I’m thrilled to be a part of the third edition of RuPay Prime Volleyball League powered by A23. My congratulations to the visionary team of Baseline Ventures, Sony Pictures Network, Sony Liv for putting up two remarkable Seasons of premium Volleyball that have gripped India.
“I’m amazed with the growing viewership and I’m positive that together we shall deliver yet another season of aspirational sporting opportunities to the youth of our country. The future of Volleyball seems bright in India and I look forward to discover newer talents through the course of the league.”
The RuPay Prime Volleyball League, which is co-owned by Baseline Ventures will kick off its third edition this year with nine teams: Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz, Bengaluru Torpedoes, and Kolkata Thunderbolts, Mumbai Meteors, and the newest addition, Delhi Toofans.
The league’s second season, which aired simultaneously in English, Hindi, Tamil, Telugu, and Malayalam on Sony Sports Network, attracted 206 million cumulative viewers, in contrast to 133 million for the inaugural season. The sport saw strong social media traction in the second season of the league, with over 371 million impressions, 113.9 million views, 92 million reach, and five million fan engagements across various digital platforms.