The Indian company, RISE Worldwide has been appointed as the exclusive partner for the sale and marketing of commercial rights for the UAE International League T20 team, Desert Vipers by the owner, Lancer Capital LLC.
Lancer Capital is chaired by the co-chairman of the Premier League team, Manchester United, Avram Glazer. With the acquisition of the team in the UAE International League T20, Lancer Capital entered the sport of cricket.
The former Australian cricketer, Tom Moody has been named as the Director of Cricket by the team. Desert Vipers’ squad includes players from all over the globe like Alex Hales, Sam Billings and Wanindu Hasaranga.
With this development, RISE Worldwide will team up with Lancer Capital to associate with brands to collaborate and devise an effective marketing strategy for the betterment of the team.
Paul Voigt, Lancer Capital Managing Director, Investments said, “We are happy to partner with RISE Worldwide as we make our debut in the exciting world of cricket. They will handle the sale and marketing of commercial rights of our team at International League T20. Rise brings to the table proven expertise in forging partnerships and creating brand value. Its deep understanding of the global sporting eco-system will help us reach wider fans and audiences.”
Nikhil Bardia, Head of Sponsorships Sales & Talent, RISE Worldwide said, “We are delighted to be chosen by Lancer Capital to be the exclusive global commercial and marketing partner, as they make their debut in the cricketing world. The International League T20 presents a great opportunity for brands that are looking to partner with a global sports franchise group – Lancer Capital and create long-term partnerships and brand value. We look forward to leveraging our wide experience in optimizing value for all stakeholders to deliver tailored solutions and innovative engagement models.”