Desert Vipers empower plastic reduction mission with Bluewater deal

With this pact, Bluewater has been named the official hydration partner of Desert Vipers for the ongoing DP World ILT20 2024.

The DP World International League T20 (ILT20), Desert Vipers have secured a partnership with the Swedish drinking water supplier, Bluewater.

With this pact, Bluewater has been named the official hydration partner of the Vipers for the ongoing DP World ILT20 2024. The company will also be serving as the sustainability impact partner of the side. 

Through this arrangement, both entities will be looking forward to promoting environmental sustainability by reducing the usage of plastic bottles.

The brand will be providing reusable and refilling stainless steel bottles to the players and staff of Desert Vipers. In addition, Bluewater will also be installing warming stripes to get information about the rise in global temperatures.

These highly technology-oriented stripes will be available at the dugouts of the Vipers at the game venues- Dubai, Abu Dhabi, and Sharjah. 

Speaking on the partnership, Phil OliverChief Executive OfficerDesert Vipers, stated, “The issues of sustainability and climate change are central to all we stand for at the Desert Vipers and, with that in mind, we knew that our championing these issues that are fundamental to the planet was incompatible with our players and staff obtaining drinks from single-use plastic bottles. We are delighted to have found a solution through this partnership with Bluewater and we look forward to working with them throughout the tournament.”

He also added, “We are grateful to the management of the DP World ILT20 for their support in allowing us to implement this innovation and we are proud to be trailblazers in this regard. We look forward, too, to other teams following our lead in the future by joining us in recognising the need to bowl out single-use plastic bottles.”

David Noble, Chief Communications Officer, Bluewater, stated, “We could not be happier to be joining forces with the Desert Vipers. Bluewater and the Desert Vipers share a core belief in the importance of sustainability and that is writ large in this partnership. Bluewater believes purified drinking water should be produced locally at the point of consumption and that owning and using high-quality refillable bottles is one of the most impactful changes any individual can make towards reducing plastic waste.”

He also said, “Through this agreement, the Desert Vipers will be acting as role models to the countless people around the world who will see what they are doing in this regard, and we are proud to be playing our part to help them spread the message. The water issued by the water filtration units we are providing is cleaned by a reverse osmosis system, the gold standard when it comes to purifying the water of all known contaminants ranging from pharmaceutical residues to chemicals and toxic metals. So, the Desert Vipers will be not only setting the standard when it comes to sustainability but they will also be receiving water of the highest quality too.”

The Vipers lost their first encounter against Abu Dhabi Knight Riders and will be anticipating a comeback in the upcoming clashes.

The outfit has a great arsenal of players, including Alex Hales, Colin Munro, Mohammad Amir, Shadab Khan, Shaheen Shah Afridi, and Gus Atkinson. The franchise will be banking on them to lift the team’s performance in this ongoing ILT20 edition. 

Desert Vipers will be squaring off with Gulf Giants, tomorrow, at the Dubai International Cricket Stadium in Dubai. 

Related Articles

Latest Articles