The sports marketing company, RISE Worldwide has bagged the exclusive on-ground sponsorship rights for India vs West Indies ODI series from the Gujarat Cricket Association. The three-match 50-over series will be held at the Narendra Modi Stadium (formerly known as the Sardar Patel Stadium), in Ahmedabad, Gujarat.
As part of the agreement, RISE will provide advertisers with rights on LED perimeter signage on the boundary, LED sight screen, boundary rope, LED walls, and stand branding. It will be intriguing to witness how well RISE will be able to monetise the rights as only three days are left for the bilateral series to commence.
The three ODIs will be played on February 6, 9, and 11. In the past, sports marketing firms like Twenty-First Century Media (TCM) and ITW Sports managed the on-field rights for the majority of Indian stadiums.
RISE Worldwide is India’s largest independent sports, lifestyle, and entertainment company, with 150 million young people connected on social media through its various IPs.
The venture’s portfolio contains sports & sponsorship consulting, fashion & sustainability platform building, athlete talent management, licensing, broadcast production, lifestyle and entertainment. The organization have managed key properties such as India’s premier football league, Hero Indian Super League (ISL), Lakme Fashion Week, Tata Open Maharashtra – South Asia’s only ATP World Tour Tennis event, Abu Dhabi T10 and many more.
RISE Worldwide Limited is Reliance Industries’ investment in the sports and lifestyle business in India and across the world.
RISE Worldwide has signed talent representation agreements with Rohit Sharma, Ishan Kishan, Shreyas Iyer, Suryakumar Yadav, Jasprit Bumrah, Hardik Pandya, and Krunal Pandya. RISE Worldwide will assist them in strategic career management as well as revenue generation through brand endorsements and licensing.
The home series against West Indies begins on February 6 in Ahmedabad, and it will be team India’s 1000th ODI match.