The conglomerate of EV and agritech manufacturing entities, Rana Group has announced the former Indian captain, Sourav Ganguly as its brand ambassador.
Following the association, the former Board of Control for Cricket in India (BCCI) president will be the new face of the company’s Erisha AgriTech Pvt Ltd and Erisha E Mobility Pvt Ltd.
Through this association, the company will develop EVs for the agritech industry and concentrate largely on its agricultural technology and IOT-based farming solutions.
Commenting on this new association, Sourav Ganguly, said, “I am extremely happy to be part of Rana Group. For me, every partnership means a way forward and I hope my association will take the brand a long way ahead and for years to come. I am committed to using my skills and experience to contribute to the success of Rana Group”.
Darshan Singh Rana, CMD and Chairman of Rana Group said, “Our team is thrilled to work with Sourav Ganguly and is excited to announce this partnership. We believe that Sourav Ganguly is a true representation of what our brand stands for, and we are looking forward to the positive impact that he will bring to our company.”
Founded in 2008, Rana Group offers engineering and construction solutions to the civil construction, power sector, water and sewerage, municipal utilities, oil and gas industry, and other civil infrastructure services. This also includes the selling of agricultural machinery, transport vehicles, and defense.