The Sony Sports Network has announced the Bollywood young sensation, Kartik Aaryan as its brand ambassador for football.
With this development, the 33-year-old actor will be seen promoting LIVE football action coming from the broadcaster, UEFA EURO 2024, UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Nations League, Bundesliga, Emirates FA Cup, Durand Cup and Roshn Saudi League amongst others.
The TV network has also launched a TV campaign for the same, under the title, ‘Your Home of Football’ which carries four ad films, in which Kartik will be seen showing his affection towards the game and will promote the sports channel’s esteemed football broadcasting portfolio. The campaign showcases the breadth of football content available on Sony Sports Network and is an homage to the fans of the network’s many sports brands. Kartik plays a variety of supporters for various leagues and tournaments in the movie, all while sporting their team shirts.
Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head, Sports Business, Sony Pictures Networks India, said, “Kartik is a true star on the silver screen and a passionate voice for football which resonates very well with audiences. We aim to connect with the Indian youth and create a deeper engagement with our ever-growing football viewers through Kartik Aaryan for our diverse portfolio of football offerings.”
Commented on this new alliance, Kartik Aaryan, stated, “I have been an ardent football fan since I was a child and I feel privileged to partner with Sony Sports Network for promoting a sport that is so close to my heart. Sony Sports Network will be home to some of the best footballing action for the year ahead from UEFA EURO 2024 to UEFA Champions League, Bundesliga and more. I am excited about the football broadcast calendar which will showcase the best players and teams from across the world.”