As per the extension, the logo of the brand will continue to be visible in front of the team’s official jersey and training gear for another two years.
The branding for Luminous will continue to be widely used throughout the team, notably through social media marketing and in-stadium signage at home games.
Furthermore, the renewal will help both entities to work on sustainability ventures in Rajasthan, which includes the enhancement of solar power and sustainability in the area.
Commenting on this renewal, Jake Lush McCrum, Rajasthan Royals’ Chief Executive, stated, “Our values are deeply aligned and the social impact that we intend to create through effectively activating solar energy and enriching livelihoods in communities across Rajasthan is incredibly exciting. The renewal of our partnership gives us both the opportunity to deeply engage with our fans and consumers throughout the year and drive incredible life-changing campaigns while innovating together every step of the way.”
Established in 1988, Luminous Power Technologies offers an extensive selection of state-of-the-art solar energy and power backup devices. The company produces and sells commercial applications, renewable energy, inverters, UPS systems, batteries, fans, lighting, switches, wiring, and lighting fixtures.