The Formula 1 team, BWT Alpine F1 Team has developed a sponsorship arrangement with the Qatari premium airline service company, Qatar Airways.
Following this pact, the seven-time world’s best airline has become the official airline partner of BWT Alpine F1 Team. Both businesses will collaborate to promote the Qatar Airways Qatar Grand Prix 2023 under this multi-year collaboration. The collaboration follows the appointment of Qatar Airways as the official airline and global partner of Formula 1, earlier this year.
The agreement will also include customised advertising on driver headgear and caps for the Qatar Airways Qatar Grand Prix 2023, as well as a number of activities with BWT Alpine F1 Team and Qatar Airways officials, cabin staff, and the general public over the race weekend. The airline’s engagement with the BWT Alpine F1 Team demonstrates the airline’s ongoing commitment to developing and expanding racing in Qatar and throughout the world.
Qatar Airways Group Chief Executive, His Excellency Mr Akbar Al Baker, said, “We are proud to be partnering with the BWT Alpine F1 Team on a multi-year partnership to help us promote the Qatar Airways Qatar Grand Prix 2023 and to deliver the best quality experiences for our passengers, customers, and fans who will be attending the Formula 1 race. Both of our organisations are committed to precision engineering and excellence to make the greatest technological advancements in our fields and to drive the most environmentally sustainable outcomes for our respective industries.
“We look forward to hosting the Formula 1 community at the Qatar Airways Qatar Grand Prix 2023 and wish the BWT Alpine F1 Team all the best for the remainder of the season.”
David Gendry, Vice President, Alpine Sponsoring, Partnerships and Communications, said, “We are proud to team up with Qatar Airways, an incredible global airline that has such high standards. Both Alpine and Qatar Airways share the common objectives of a sustainable future and the use of sustainable fuels, in line with Formula 1’s goal of becoming net zero by 2030. We look forward to a close collaboration that represents a unique opportunity for Alpine to further strengthen its presence in Qatar and to connect with fans in the region. The entire team is very much looking forward to visiting Qatar at the beginning of October for the Qatar Airways Qatar Grand Prix 2023.”
The airline showcased its new Formula 1 livery emblazoned on a specially branded Boeing 777 aircraft to heighten the thrill and showcase its dedication to motorsport aficionados globally. Motorsport fans will be able to see their favourite teams and drivers push their vehicles to the maximum at the Lusail International Circuit in just a few weeks when F1 returns to Qatar for the Qatar Airways Qatar Grand Prix 2023 from October 6-8, 2023.
With all-inclusive travel packages, fans can further enhance their race day experience. This enables fans from all over the world to join the event and take advantage of privileged experiences like pit lane walks, guided track tours, and entry to special events with appearances by renowned F1 drivers. The packages for the Ultimate F1 Experience include round-trip flights on Qatar Airways, upscale lodging choices, race tickets, and other thrilling experiences and advantages.
BWT Alpine F1 Team, F1, and Qatar Airways are all dedicated to using ethical business methods to lessen the environmental effects of their respective sectors. Both parties want to work together on sustainability-related projects as part of the cooperation in order to cut carbon dioxide emissions and work toward a cleaner future.