Formula 1 names Qatar Airways as new global airline partner

The partnership was announced at the Motorsport Event in Doha.

Formula 1 has unveiled a multi-year partnership deal with the Qatari premium airlines service company, Qatar Airways.

Following the affiliation, the state-owned flag carrier airline of Qatar has been named the official global airline partner of Formula 1. The partnership was announced at the Motorsport Event in Doha.

In addition, the airline company has also been named title sponsor of Formula 1 Qatar Airways Qatar Grand Prix (October 6-8), Formula One Qatar Airways Gran Premio del Made in Italy e dell’Emilia-Romagna (May 19-21) and Formula One Qatar Airways Hungarian Grand Prix on July 21-23.

The partnership includes trackside and digital branding inventory that will be showcased to F1’s worldwide spectators. As a part of the deal, Qatar Airways will also give opportunities for fans to buy a limited number of travel packages to select Grand Prix so that they can see the much-awaited action-packed events of Formula 1. Both partners will also look to work together on the environmental impact of their respective industries. 

Headquartered in Doha, Qatar Airways flies over 150 international destinations across Africa, Asia, Europe, and other continents. The airline’s base is the Hammad International Airport.

Stefano Domenicali, President & CEO of Formula 1, said, “As the pinnacle of motorsport, it makes sense for Formula 1 to partner with a global leader in aviation like Qatar Airways. We are two brands committed to delivering the best experience to our fans and customers, and our combined reach globally makes this a perfect match. We also share a passion for technology and innovation, particularly as we all work together for a greener future. We are delighted to welcome Qatar Airways as our Global Airline Partner”. 

His Excellency Mr. Akbar Al Baker, Qatar Airways Group Chief Executive said, “The best partnerships thrive because of mutual values. Both Qatar Airways and Formula 1 share passion for innovation, precision, and luxury. As a brand, we believe in the power of sports to unite people, therefore we have been selective with picking the most thrilling sporting events and sponsoring a variety of new and prominent sporting initiatives. With 23 stops on the 2023 circuit, F1 is a global sport, requiring a Global Airline Partner that offers extensive global connectivity. Hence, Qatar Airways demonstrates the perfect companion for one of the most sought-after motorsports worldwide”.

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