Premier League inks partnership with Oracle 

Following the partnership, Oracle has been named the official cloud technology partner of the Premier League.

The marquee football league in England, Premier League (PL) has announced its partnership with the American software company, Oracle.

Following the partnership, Oracle has been named the official cloud technology partner of the Premier League.

As per the association, the US-based software entity will help the league by providing advanced player performance data and statistics which will be shown, in real-time both in the domestic and international broadcast of the tournament.

The partnership will bring an official match insight which will be powered by Oracle Cloud, consisting of three main features – average formation, which will help to track the position of all players both in and out of possession, assisting the teams reacting to the tactics in the opposition camp, secondly, the live win probability that will predict the result of the match as the match progress, and last, momentum tracker that will be used to measure how likely the team is in possession to score within 10 seconds of the calculation. 

Richard Masters, the League’s Chief Executive, said, “Oracle is a global brand with a great track record of driving innovation, and we look forward to working together to bring new levels of engagement to fans around the world.”

Ariel Kelman, Executive Vice-President and Chief Marketing Officer at Oracle, said, “Combining Oracle’s machine learning expertise with the Premier League’s wealth of football data is a significant merger of technology and sport. The margins for error in the Premier League are very small, so the data is crucial.”

Will Brass, Chief Commercial Officer, Premier League, said, “The relationship between players and fans is the lifeblood of our competition, and we’re constantly seeking new ways to enhance that engagement. With Oracle’s world-class cloud technology and expertise, we’re able to showcase the depth and breadth of Premier League players’ accomplishments. Son Heung-min’s 100th goal on 8 April is an historic milestone, and we’re excited to provide fans with the opportunity to drill down into the insight and data behind his every goal to date.”

T.K. Anand, Executive Vice President, Oracle Analytics, said, “By combining the Oracle Cloud solutions with the Premier League’s trove of football data, our partnership is enhancing the experience for fans around the world. These new dashboards provide fans with a deeper understanding of the game, teams, and players. We know that for most enterprise companies, their inability to turn data into actionable, easy-to-understand information directly impacts their bottom line. The Premier League dashboards are a great example of how Oracle Analytics Cloud, with Oracle Autonomous Data Warehouse, can improve any organisation’s ability to analyse, visualise, and act on its most critical data.”

Oracle, also known as Oracle Corporation is an American multinational computer technology corporation, which is headquartered in Austin, Texas. The entity has specialised in selling database software technology, cloud-engineered systems, and enterprise software products. The company was founded on June 16, 1977, in Santa Clara, California in the United States. 

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