The Major League Soccer (MLS) team, Portland Timbers have announced a brand new multi-year partnership with the home improvement company, DaBella.
Following the arrangement, DaBella has been named the official improvement partner of the club.
The building starts now 🪵
— Portland Timbers (@TimbersFC) November 15, 2023
We've announced a new multi-year jersey rights partnership with @DaBellaExter, a leader in home improvement services. #RCTID
The deal will allow the club to feature the branding of the company to get placed prominently on the home, away, and specialty kits of the team.
As part of the agreement, the brand is set to offer home improvement services to the community. One such programme would involve the company building new roofs for families nominated by fans who are in need. Through the Portland Timbers Community Fund and Stand Together Week, both entities will collaborate on several other community projects. DaBella will also be a co-presenting sponsor for every Timbers Youth Camp.
Furthermore, to enhance the fan experience at Providence Park, both bodies will unveil the “DaBella House,” a semi-permanent in-stadium structure. Every home game, there will be free seat upgrades to the DaBella “Best Seat in the House” section for up to four fans. Future updates will provide additional possibilities to enhance value for Providence Park visitors and Timbers supporters across the nation, including giveaways, promotions, and more.
Heather Davis, Portland Timbers CEO, commented, “We are thrilled to partner with one of the fastest-growing home improvement companies in the nation and look forward to seeing DaBella on our kits beginning in 2024. A company with roots in my hometown of Hillsboro, DaBella is uniquely positioned to use its resources to partner with us to make a positive impact in our community.”
Bastian Cowsert, Chief Marketing Officer of DaBella, said, “In addition to reaching the Portland community and Timbers fans, this is a tremendous platform to grow our national footprint through the power of the MLS, its media partnership with Apple TV and the upcoming 2026 World Cup.
He also added, “Sports brings people together. Whether you’re playing or watching, athletics creates community. Connecting with an organization that focuses so much on community was a key factor in embarking in this partnership.”
DaBella is a Portland, Oregon-based home remodelling firm. Leading the way in the window, siding, roofing, and bathroom renovations, it assists families in enhancing their houses and increasing their property’s worth. The company has 46 branches nationwide and also focuses on employing people in Oregon.