POCO announces Hardik Pandya as brand ambassador

Hardik Pandya will be the face for the unveiling of POCO's upcoming performance beast, the X-series.

The consumer technology brand, POCO has roped in the Indian all-rounder, Hardik Pandya as its brand ambassador.

With this development, Hardik will be the face for the unveiling of the company’s upcoming performance beast, the X-series. POCO recognises the Gujarat Titans (GT) skipper as a suitable brand ambassador as the company itself emphasizes representing the ones who are aiming to acquire perfection and better replacements to the mainstream.

Unveiling the partnership, Himanshu Tandon, Country Head, POCO India said, “Hardik Pandya is a name that connects with India in a heartbeat. His never-give-up attitude, zeal, and enthusiasm go perfectly well with our brand’s DNA and we are confident that his personality will resonate with our audience and fans. Aligned with our brand imagery, we are confident that he will play an instrumental role for our brand and we are extremely proud to have him on board as POCO’s ambassador.”

Commenting on the newest collaboration, Hardik Pandya, said, “I am pleased to partner with a youth-centric smartphone brand like POCO. I admire their smart, sleek and absolute performance-led smartphones. Most importantly, I resonate with the brand’s motto of ‘Everything you need, Nothing you don’t. I look forward to this partnership and connecting with the brand’s young community.”

The 29-year-old will be seen promoting POCO’s highly anticipated, the X-series. On the field, the Indian vice-captain of white-ball cricket scored a half-century in the third ODI against New Zealand yesterday, i.e. Tuesday, January 24. Hardik will be next seen in action on Friday, January 27, when he leads the Indian side against the Kiwis in the T20I bilateral series.

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