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PKL 9 Sponsors Watch: UP Yoddhas

The team's commercial performance has greatly exceeded its on-court performance.

The Pro Kabaddi League (PKL) team, UP Yoddhas are having one of the forgetful seasons so far as they are currently sitting in the eleventh position with just four wins out of 10 games.

UP Yoddhas also announced Pardeep Narwal as their new captain on their social media handles earlier today. Narwal will captain the Uttar Pradesh-based franchise for the rest of the season. Nitesh Kumar previously led UP Yoddhas.

The team’s commercial performance has greatly exceeded its on-court performance. UP Yoddhas have signed numerous sponsorship deals for the PKL 2022 season, which has helped them increase brand value. Let’s take a look at the sponsor’s list of UP Yoddhas for the ongoing season.

Title Sponsor:

UP Yoddhas have inked a sponsorship deal with India’s top news channel, ABP News. In this collaboration, the company has been labelled as the team’s title sponsor for the current season.

Official Medical Partner:

UP Yoddhas have also joined forces with a multi-speciality medical centre in Pune, Aditya Birla Memorial Hospital.

Other Sponsor:

For the 2022 season, the team has roped in numerous sponsors under this category – Iodex, GMR Group, Socios.com, Sqad Gear, Lifelong, Enclaim Lounge, Amaze Batteries and Paytm First Games.

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