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PKL 2023-24: Patna Pirates rope in KEI Wires & Cables as associate partner

After a thumping victory against Telugu Titans, Patna Pirates will be facing off against Gujarat Giants tonight in Ahmedabad.

The most successful team of the Pro Kabaddi League (PKL), Patna Pirates have signed a pact with the leading electrical wires and cables developer, KEI Wires & Cables.

Following the deal, KEI Wires & Cables has been named the associate partner of the Pirates for PKL 10.

The unit with the help of its social media handles conveyed the fans about this alliance with the caption, ā€œAs we ‘connect’ effortlessly, presenting with gratitude our associate partner @keicable! They are known for their exceptional durability and performance! Dil se shukriya šŸ¤šŸ»ā€.Ā 

The Patna-based team onboarded brands such asĀ Fortis Healthcare,Ā Goldā€™s Gym, Pace International, and Red FM 93.5 to its sponsorship kitty.

Established in 1968 as a partnership corporation under the name Krishna Electrical Industries, KEI Industries Limited (KEI), commonly known as KEI Cables and Wires, was primarily engaged in the production of rubber cables for house wiring. The entity was founded in 1968. 

After a thumping victory against Telugu Titans, the Pirates are having their spirits high for their next encounter. They will be clashing in a rematch of the 2017 finals against Gujarat Giants at their home turf, Arena by Transstadia tonight in Ahmedabad. 

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