PKL 2023-24: Patna Pirates develop sponsorship pact with Gold’s Gym

Gold's Gym has been named the fitness partner of Patna Pirates for the upcoming season.

Patna Pirates, the Pro Kabaddi League (PKL) outfit, have inked a new sponsorship agreement with an American chain of international co-ed fitness centres, Gold’s Gym.

Following this pact, the brand has been named the fitness partner of the side for the upcoming season. The cooperation was revealed on the team’s official social media platforms with the caption, “Stronger Together. Patna Pirates proudly unite with Gold’s Gym for an unstoppable journey to victory.”

Since its beginning in India in 2002, Gold’s Gym has taken a pledge to disseminate fitness to each and every corner of the country. The brand has established 140+ gyms in India, spanning more than 90 cities, with a few more set to open in the near future. With several accolades for excellence to its credit, Gold’s Gym has broadened its fitness profile to include all of the newest equipment and offerings, resulting in it being the finest in the market.

Before this signing, the team also added an Indian for-profit private hospital, Fortis Healthcare as its official healthcare ally.

The three-time PKL champion Patna Pirates missed the playoffs last year. However, after shelling out an incredible INR 4.391 crore in the PKL season 10 auction, the Pirates are all set to be among the best to go for the crown this year. The 10th edition of the PKL will commence on December 2.

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