The sports betting firm, DraftKings has announced a new association with the PGA Tour to add the world’s leading golfers to its Reignmakers non-fungible token-based (NFT) fantasy game.
With real-life athlete performance utilised to determine the winner and millions of dollars in cash prizes up for grabs, the digital collectibles are used to participate in weekly fantasy tournaments.
Similar to tangible collectibles, cards come in random packs and can be swapped with other players on the DraftKings marketplace. Each card is available in a variety of rarities, as is customary with such collections, which influences its worth. The Polygon blockchain is used for the issuance of all NFTs.
The first PGA Tour set from DraftKings was released in time for the Players Tournament in March, while Reignmakers collections for football and the Ultimate Fighting Championship (UFC) have also been released.
Golf aficionados will be able to expand their collections by cracking open packs and buying cards on the market, with drops happening all season long.
Since 2019, DraftKings has run the PGA Tour’s official daily fantasy game. In 2020, the company was named the tour’s official betting provider. Later this year, there are also plans to open an actual sportsbook at TPC Scottsdale.
In a recent reorganisation intended to increase the American gaming corporation’s efficiency as it pursues profitability, the company terminated 140 workers.
In an effort to increase fan involvement, the PGA Tour recently revamped its mobile application and official website. Also, earlier this month, the first season of the documentary series “Full Swing” debuted on Netflix.
The Pacific Life insurance company and the US golf circuit have signed a new, five-year collaboration for marketing integrations into broadcast and digital channels. PGA Tour players will also be employed to deliver further brand awareness campaigns.