Juventus has joined hands with a global technology and betting company Parimatch, becoming the Official Partner of the club. The objective of the partnership is to reach fans around the globe, through the creation of unique entertainment experiences.
Parimatch through its digital-mindset integrates technology, business and sport to deliver seamless entertainment to the fans, powered by innovation. This is one of the unique partnerships where the vision is supported by the use of technology to deliver quality experience to the fans and customers using digital platforms.
The partnership will not only allow to reach their fans, but will also resonate with the audience and inspire. The new digital overlay will be fitted to the Allianz Stadium LED system starting from the first league match. These digital activations will be visible on television screens across the world, and on the LED system within the Allianz Stadium.
Both the brands have an ambition of becoming the champions in their respective domains, by delivering world class product to the fans across the world. Both are committed to work together globally, especially outside Italy and South-East Asia to leverage growth in the International market.