In this development, the South Korea-headquartered company has been named the team’s official partner. The association is followed by NEXEN TIRE’s ambition of partnering with Juventus, which is one of the prestigious teams in Italian top-flight football.
This newly announced arrangement will also provide NEXEN TIRE with the necessary brand exposure in Europe. In addition, the association also grants access to NEXEN TIRE to exciting hospitality experiences with customers in unique and memorable ways that will assist the company in making connections and strengthening brand loyalty.
DC Kim, Vice President of Marketing and Sales Europe at NEXEN TIRE, said, “We are delighted to announce our partnership with Juventus, a club known to have the largest fan base in Italy. This partnership fits perfectly with our strategic plans to expand in the European market, especially with the upcoming launch of the second phase of our European plant expansion this year. The collaboration with this prestigious Italian soccer team offers great opportunities and will increase NEXEN TIRE brand awareness across the continent.”
Juventus Chief Commercial Officer Tiziana Di Gioia, said, “We are thrilled to welcome NEXEN TIRE as our official tire partner. Their global reputation for producing high-quality tires aligns perfectly with our ambition for excellence. We are delighted to welcome NEXEN into the Juventus family as an official tire partner.”