The US technology giant, Oracle has inked a partnership extension and expanded its commercial agreement with SailGP, one of the world’s fastest-growing sports assets, until the end of the 2026 season.
Oracle has served as a SailGP sponsor since the first season in 2019, and as part of the most recent renewal, it will be the title sponsor of the inaugural Los Angeles Sail Grand Prix on July 22 and 23.
JUST IN: SailGP will be powered by @Oracle for 3 more years, continuing to elevate the fan experience together through SailGP Insights, LiveLine FX and newly launched fan engagement platform The Dock. 🤝https://t.co/DPP1ESqsxq
— SailGP (@SailGP) June 13, 2023
SailGP will employ Oracle Customer Experience (CX) technology to operate its new fan interaction platform, The Dock. The Dock is a web3-integrated, free fan loyalty programme powered by Oracle Fusion Applications and designed around the NEAR protocol, which is the league’s blockchain partner.
SailGP supporters will be allowed to set up a personalised The Dock account, access and interact with unique and exclusive SailGP material, and earn points that can be exchanged for exclusive goodies. VIP access to SailGP events signed goods, and once-in-a-lifetime experiences with the team and athletes are among them.
The more fans interact with the videos, tales, behind-the-scenes information, quizzes, surveys, polls, and other features, the more points they will receive.
Rob Tarkoff, Executive Vice-President and General Manager, Oracle CX, said, “Data is at the heart of SailGP – from the mid-race decisions made on the water to the league’s continued innovation around fan engagement. We’ve seen their success these past three seasons using Oracle Cloud to leverage that data… and we’re excited to support their newest CX initiative, The Dock, as they redefine their approach to the fan experience.”
Warren Jones, Chief Technology Officer, SailGP, said, “Oracle’s cloud technology is at the heart of everything we do at SailGP, and this partnership extension reflects the power and results of our collaboration. We have no doubt Oracle will take our fan and athlete experience to even greater heights in the seasons to come and The Dock is a great example of this.”
Since 2021, SailGP has used Oracle Cloud Infrastructure (OCI) to offer real-time data to each of the league’s national teams, in addition to broadcast partners and fans globally.