The English football club, Norwich City FC have announced a partnership with the American Street food chain, Dino’s Famous.
As per the arrangement, Dino’s Famous has been named the official club partner of the Canaries.
The deal between the two entities will allow the American brand to serve its special Brooklyn Big Dogs at the club’s home turf, Carrow Road Stadium during every matchday.
Dino’s stacker pickles, crispy fried onions, classic American mustard, and Brooklyn Burner ketchup will be served with the hotdogs in the “Dress the Dog” version.
Mat Potter, Managing Director at Dino’s Famous, commented, “I believe fans deserve the best hot dog experience when supporting their football club and this partnership means that Norwich fans can try our award-winning Brooklyn Big Dog within Carrow Road. I am looking forward to working with Norwich City to help find more ways to enhance the stadium experience for fans.”
Ed Turnham, Norwich City’s Head of Sales and Acquisitions, commented, “Dino’s Famous already supply to a number of venues across the UK, however they are only partnered with a handful of sporting clubs. It’s therefore a privilege that the brand has chosen to partner with Norwich City. The Dino’s Famous Big and Little Dogs can be found at retailers ranging from Waitrose, Ocado, Sainsbury’s and Tesco, so it’s also exciting that our supporters can now purchase a fully loaded dog at Carrow Road for the next three seasons.”
Sean Crisford, Stadium Bars and Kiosks Manager at Norwich City, said, “We are delighted to be working with Dino’s Famous. Their Brooklyn-inspired hot dogs are made from high quality ingredients and they are industry leading products. By bringing Dino’s to Carrow Road, it allows us to serve high quality products from our kiosks to enhance the Carrow Road fan experience.”