The premium ice hockey organization, National Hockey League (NHL) has appointed the sports betting pioneer, Interwetten as its official partner in Austria and Germany.
Through this partnership, the Vienna based online gambling unit will create dynamic campaigns using the NHL branding on its betting services across Austria and Germany. In addition to this, the sports betting firm will receive NHL branding rights with access to its marks, logos and official designations along with getting featured on the league’s digital assets such as NHL.com/de (the German language version of NHL.com). Through this collaboration, the betting brand would aim to create an exclusive and authentic fan experience along with providing unique betting exposure.
Interwetten would also gain full permission to use the NHL-controlled media services, which includes custom digital and social marketing initiatives, to enhance brand awareness and attract new customers.
Stefan Sulzbacher, the spokesman for the Board of Directors at Interwetten, gave his insights on the deal and said, “As a reliable sports betting provider, we focus our engagements and collaborations in sports with long-term partnerships that enable maximum entertainment. We are proud that we have a multiyear partnership with the NHL – the best ice hockey league in the world – and the SIG Group.”
John Lewicki, the NHL Vice President, Business Development and Partnerships, International also put forth his comments that said, “We are excited to welcome Interwetten as an Official Partner of the NHL. Interwetten is a leader in the sports betting category, delivering great entertainment to their customers through creative marketing initiatives. We look forward to working with Interwetten to engage the ever-growing hockey fanbase across Austria and Germany.”
Recently, NHL also renewed its media rights association with Yandex in Russia till the 2023-24 season.