The Indian Super League outfit, Kerala Blasters have announced a partnership with the Swiss multinational food and drink processing conglomerate, Nestle. Following the association, Nestle’s chocolate bar, Nestle MUNCH has been labelled as the official crunch partner for the Kerala-based franchise in the ongoing ISL season.
Nestle MUNCH is one of India’s most loved treats which was first launched back in the year 1999, and it went to set a high standard in the confectionery category. The MUNCH brand is well-known for its amazing taste and crunchy texture. It has been enjoyed by the youth ever since its launch.
There are varieties of MUNCH available in the market, MUNCH Nuts, MUNCH trio Vanilla Choco, MUNCH MAHA CRUNCHilicious, and lastly MUNCH CRISP POP.
Speaking on the occasion, Nikhil Bhardwaj, Director, Kerala Blasters FC, said: “We’re absolutely delighted to welcome Munch to the KBFC family. We share a common vision to help empower and encourage younger generations to achieve their goals. With this partnership, we hope to inspire more people to pursue their passion with confidence and belief. Nestle MUNCH has been around for so long and we’re excited to become a part of their legacy going forward.”
Adding to it, Rupali Rattan, Director – Confectionery, Nestle India Ltd, said: “MUNCH is thrilled to be partnering with Kerala Blasters FC. The KBFC partnership was a natural fit with MUNCH as both encourage young people to put forth their best selves with confidence. KBFC is one of the most loved football clubs in the ISL and its players inspire youngsters every day to overcome any obstacle that comes their way and make their talent shine.”
On the field, Kerala Blasters will be facing Odisha FC in their next ISL fixture on January 12 at 7:30 PM IST. The Tuskers are currently sitting at the top of the league table, collecting 17 points from their last ten matches.