The men’s professional basketball league in Australasia, the National Basketball League (NBL) has inked a sponsorship collaboration with the Australian general insurance provider, AAMI.
As part of the deal, the brand has been named the official insurance partner for the 2023–24 NBL season.
Australian Associated Motor Insurers Limited, or AAMI, is a general insurance company in Australia that offers business, home, auto, and CTP insurance. Victoria, New South Wales, Queensland, South Australia, and Western Australia all have AAMI vehicle evaluation centres. Since 2007, AAMI has been a trademark and a division of Suncorp Group.
Previously, AAMI has also been a broadcast partner of the NBL for two seasons and will now establish a broader collaboration with the league, appearing on the court keyways. This arrangement, which adds AAMI as the league’s eighth new partner for the 2023-2024 season, is more of an indication that the NBL has gained popularity in recent years on a number of levels.
NBL Chief Partnerships Officer, Lauren Hansen, said, “AAMI is one of Australia’s most well-known and respected brands, and we are thrilled to broaden our partnership with them this season. The NBL continues to go from strength to strength, and AAMI continuing as part of our family of partners shows the trust and faith they have in our League and the broader sport. We look forward to what promises to be a mutually beneficial partnership for both parties, as we enter arguably the biggest season in recent history.”
AAMI’s Executive General Manager of Brand and Customer Experience, Mim Haysom, said, “AAMI proud to partner with the NBL and associate with an Australian League that is well respected and much loved across the nation. We’re excited to continue our support, and play a role in bringing the game and its incredible athletes and role models to the millions of passionate fans and kids playing basketball around Australia.”