The Indian video streaming and video-on-demand platform, MX Player, has announced its debut into the sports business with the live streaming of the Friendship Series 2022 between UAE and Bangladesh.
The two T20I games between UAE and Bangladesh will be held on September 25 and 27, respectively in Dubai. The series will be streamed live for fans on MX Player for Indian viewers at 7:30 pm IST.
MX Player will also provide real-time pre-match evaluation, match break conversations, post-match presentations, and player interviews to its audiences.
The friendly games are being played ahead of the ICC Men’s T20 World Cup 2022. MX Players’ pledge to build a 360-degree entertainment environment with widespread appeal is reinforced with the broadcasting of its first Twenty20 cricket match.
Mansi Shrivastav, Sr. Vice President – Global Content Acquisitions & Alliances, said, “At MX Player, we are always exploring the addition of new content formats, that keep our viewers engaged on the platform. Indian viewers live for cricket and we believe this is an apt opportunity for us to take a step forward to entertain our viewers. The UAE vs Bangladesh Friendship Series 2022 is an important series as it is played in preparation of the Twenty20 World Cup that is just around the corner.
“It also helps us diversify our library and provide our brand partners a new format to advertise on. We are confident of bringing our viewers more sports and sports related content on our platform in the near future.”