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Manchester United signs HTH as global betting partner

Manchester United has added yet another brand to their large sponsorship portfolio as the English club agrees deal with Chinese betting brand HTH- Hua Ti Hui. HTH will be the global betting partner of the record English champions.

HTH is widely acclaimed for its diversity and user-oriented services. As a leader in the sports entertainment industry in Asia, HTH strives to innovate and provide a wide selection of models to meet its users’ demands, through just one single app.

While the deal has not been officially announced, the brand’s name and logo have been added to be positioned on the club’s digital billboard as seen on the club’s official website. The brand has also been added to the list of official sponsors on the same.  As per reports, the brand appears to have replaced Asian-facing betting operator Yabo Sport in the club’s top-tier global sponsor category as an official gambling partner.

Yabo Sport had acquired the rights in a deal made back in August 2019. As per SportBusiness, the deal was worth about $4.5 million per season. The Yabo Sports deal was also revealed when the brand appeared on stadium LED boards before the agreement was officially announced anywhere.

Yabo Sports had replaced the mobile betting and gaming brand MoPlay in the club’s global betting category in 2019.  MoPlay held the rights from 2018-19 under a multi-year deal that was terminated early. Over the last dozen years, United has signed global betting partner deals with six brands. Betfair, Bwin, Marathonbet, MoPlay, and Yabo Sports have been the previous partners before HTH negotiated a contract.

Manchester United is currently going through a turbulent phase as supporters have been organising protests against the owners-Glazers family. The owners have already suffered one setback as The Hut Group withdrew their offer of £200 million for a training kit deal for the next decade. They will be having a new main sponsor next season after agreeing to a deal with TeamViewer to replace Chevrolet.

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