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Manchester United signs principal shirt sponsorship deal with TeamViewer

Manchester United has announced global technology company TeamViewer as principal shirt partner. This five-year agreement will begin with the 2021/2022 season, and replace Chevrolet’s seven-year run on United’s jersey.

TeamViewer will use Manchester United’s global platform to showcase its unique capabilities of transforming the way the world works and interacts. Around 1.1 billion fans and followers of the club would be introduced to exciting new technology drawing on TeamViewer’s expertise in remote connectivity services. TeamViewer will also bring Man-U’s fans closer to the team through ground-breaking AR solutions and remote access to the Theatre of Dreams.

Richard Arnold, Managing Director, Manchester United, said, “We are tremendously proud to be establishing this partnership with one of the most exciting and dynamic global software companies. The ability to connect and collaborate has never been more important to the world and our community of 1.1billion fans and followers. We are looking forward to working with TeamViewer to bring to life our vision for a partnership built on smarter ways of connecting people and businesses.”

Oliver Steil, TeamViewer Chief Executive Officer, said, “We are very excited about this partnership, as it will significantly expand our brand positioning and it will help us to market our comprehensive solutions portfolio to all customer segments globally. With Manchester United and TeamViewer, two global winning teams join forces: Together as Team United we can bring the fan experience in the legendary Theatre of Dreams to a new level. We are extremely proud Manchester United picked us as partner in their ongoing technology journey.”

According to British media, this partnership is the ‘biggest shirt-only’ deal in the Premier League and the largest sponsorship of any kind secured by a sports team during the Covid-19 pandemic. According to Manchester Evening News the deal is worth £235 million, which roughly equates to £47 million per year.

TeamViewer’s blue and white logo will be modified to just white on United’s shirts because otherwise it will match the colour scheme of their rivals Manchester City. Chevrolet was also acting as the automobile partner of the club, so United is likely to find new brand to be the transport partner. Moreover, the Manchester based club is also looking for a new training kit sponsor.

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