The professional soccer league, Major League Soccer (MLS) has announced a partnership with the snack brand, coming from the house of Campbell Soup Company, Campbell Snacks.
Following the partnership, Campbell Snacks has been named the official snack sponsor of Major League Soccer till the 2026 season.
The agreement gives Campbell Snacks brands a presence in MLS stadiums, as well as on-site activations at major MLS events such as the MLS All-Star Game and MLS Cup. In addition, Campbell will engage community programmes in locations and neighbourhoods across the league in collaboration with MLS WORKS.
Through fun and engaging ads in stadiums league-wide, retail displays, and community impact programmes in select markets, Campbell Snacks will connect MLS fans with brands such as Goldfish crackers, Pepperidge Farm cookies, Lance sandwich crackers, Snyder’s of Hanover pretzels, Late July chips, Kettle Brand potato chips, Cape Cod potato chips, and Snack Factory pretzel crisps.
Carter Ladd, MLS EVP, Brand Alliances and Consumer Products, said, “Campbell Snacks is home to the favorite brands of MLS fans and soccer households across America, and we look forward to collaborating with their passionate team to strengthen the relationship between their storied brands and this country’s burgeoning soccer community”.
Mike Pierson, Chief Customer Officer, Campbell Snacks, said, “We are proud to be named official snack sponsors for Major League Soccer, the fastest growing professional soccer league in the U.S. We’re thrilled to play a role in elevating the snacking experience for this loyal fan base with our diverse portfolio of brands.”