The Ligue 1 club, Lille Olympique Sporting Club (LOSC), has unveiled a new partnership with TEDDY SMITH.
In this development, the renowned brand that is known for manufacturing and distributing jeans has been appointed as the official partner of the club. TEDDY SMITH will be featured on the back of LOSC’s jersey in the French top-flight for the upcoming three seasons.
TEDDY SMITH was devised by Philippe Bouloux in 1989, which is a mixed and multi-generational brand.
Speaking on the association, Philippe Bouloux, Founding President of Teddy Smith, said, “I am enthusiastic and proud to join LOSC as a sponsor. It is a great honour for us to support this institution and the Mastiffs which, for so many years, have contributed to the influence of the territory and its development.
“The world of entrepreneurship and high-level sport converge on the values of fair play, excellence and performance; this is why this collaboration has real meaning for Teddy Smith.”
Olivier Létang, Chief Executive Officer of LOSC, added, “We welcome this partnership with great enthusiasm. Teddy Smith is a major player in French football, present and visible for many years in several clubs.
“LOSC is delighted to have him among its official partners today and eager to write the next pages of its history with him.”
Recently, LOSC also inked an association with the online betting platform, 1xBet, under the regional partnership bracket.
On the field, LOSC have acquired the fifth spot on the Ligue 1 table with 10 points. The team will be next seen in action on Sunday, September 11 against Marseille.