Los Angeles Dodgers expand presence in Asian market via multi-year Daiso deal

The agreement grants Daiso increased brand exposure at the Dodger Stadium and surrounding facilities.

The Major League Baseball (MLB) team, Los Angeles Dodgers (LAD) have announced a multi-year partnership with the Japanese retailer, Daiso.

The agreement grants the global retail chain increased brand exposure at the Dodger Stadium and surrounding facilities. The partnership brings Daiso’s logo prominently into view during player interviews, serving as a backdrop for media interactions. Additionally, signage featuring Daiso will be displayed throughout the Dodger Stadium and the team’s Spring Training facility.

This collaboration extends beyond physical branding. The retail chain secured the presenting sponsorship for a promotional giveaway of Shohei Ohtani bobbleheads scheduled for August 28, 2024.

Lon Rosen, Executive Vice President and Chief Marketing Officer of the Los Angeles Dodgers, said, “Daiso and the Dodgers form a great team, each raising the other’s exposure and stature.”

Daniela Davis, Vice President of Marketing for Daiso US, added, “As Daiso continues to expand its global presence, this sponsorship represents an incredible opportunity to connect with fans and support the beloved Dodgers team.”

Daiso, a Japanese retail giant, offers a treasure trove of innovative everyday goods at bargain prices. From stationery to homeware, the retain chain has a vast selection that caters to all household needs across over 5,800 stores globally, including 80 locations in the US.

This announcement comes on the heels of the Dodgers’ recent partnership with the Japanese airline, All Nippon Airways, further solidifying the team’s connection with the Japanese market.

Currently leading the National League West, the Dodgers look to continue their winning ways as they take on the Washington Nationals on April 24.

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