All Nippon Airways (ANA), Japan’s largest aviation company and Los Angeles Dodgers (LAD), a powerhouse in Major League Baseball (MLB), have announced a multi-year partnership.
Following the development, ANA secured the coveted title of official Japanese airline partner of the legendary seven-time World Series champions.
The landmark deal has granted ANA prominent visibility at the Dodger Stadium and on television broadcasts. The partnership extends beyond branding, with ANA sponsoring key giveaway nights and collaborating with the Los Angeles Baseball Club to celebrate Japanese culture through annual Heritage Nights.
ANA President and CEO, Shinichi Inoue, said, “Today marks an exciting milestone for ANA as we embark on a collaboration to become the Official Japanese Airline of the Los Angeles Dodgers. We take great pride in this partnership to further deepen our relationship with the vibrant city of Los Angeles.”
Lon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles Dodgers, said, “The Dodgers are excited to take flight with All Nippon Airways as a corporate partner for the 2024 season and beyond. We are taking advantage of several of our platforms to showcase the ANA brand. Together, these displays will drive brand exposure for ANA to more than 4 million in-stadium fans and millions of fans watching from home.”
Founded in 1952 with just two helicopters, ANA has soared to become Japan’s aviation leader. The airline consistently garners accolades for its service, with a coveted SKYTRAX 5-Star rating for eleven consecutive years – the only Japanese airline to achieve this distinction. ANA also boasts a top ranking in Cirium’s Asia Pacific on-time performance rankings for five years running.
LA Dodgers, a franchise steeped in history with seven World Series titles and 24 National League pennants, is a powerhouse both on and off the field.
Currently leading the National League West, the Dodgers look to continue their winning ways as they take on Chicago Cubs on April 5.