Following this deal, the brand has become the team’s official financial planning and first-ever jersey patch partner. A seven-year cooperation between the two venerable Milwaukee businesses has evolved into this one.
On the sleeves of the Brewers’ player jerseys during the team’s home game versus Washington Nationals, fans got to see the bespoke Northwestern Mutual branded logo for the first time. Inverted colours modelled on the jersey’s colour scheme have been employed for the Brewers logo on the patch, which is navy blue and white.
Rick Schlesinger, Brewers President, Business Operations, said, “Our partnership with Northwestern Mutual brings together two historic companies based in Milwaukee, with a long history in supporting our communities. We’re proud to have Northwestern Mutual as our first ever patch sponsor. This partnership also supports a meaningful cause in raising awareness and funds for childhood cancer, an effort that Northwestern Mutual has long championed and the Brewers have enthusiastically supported.”
John Schlifske, Northwestern Mutual chairman, President, and CEO, said, “Northwestern Mutual’s expanded partnership with the Milwaukee Brewers underscores our ongoing commitment to our hometown of Milwaukee and the Brewers. This strategic investment will further increase awareness of our comprehensive approach to financial planning helping people build financial security, while also highlighting our national philanthropic cause. We are excited by the potential this partnership offers our community, our policyowners and clients, our employees and financial representatives.”
Both Northwestern Mutual and the Brewers share a commitment to helping the people of greater Milwaukee, particularly the youth and families living there. Through their new association, both organizations will continue to generate funds for Alex’s Lemonade Stand Foundation (ALSF), which works to uncover better pediatric cancer treatments, medical outcomes, and cures. Beginning in 2024, there will be a noticeable rise in these activities, with more concrete methods to help the campaigns to collect resources to battle childhood cancer.
During Childhood Cancer Awareness Month in September 2024, the Brewers will select a home series and give $1 for each ticket sold to ALSF. Furthermore, the Brewers and Northwestern Mutual will collaborate on a season-long in-game charity commitment to ALSF of up to $25,000. More initiatives to generate funds and publicity for the good cause will be revealed before the beginning of the 2024 season.