For what is a groundbreaking deal for the global sports media company, LiveScore on Monday announced delightfully about signing Juventus and Portugal star Cristiano Ronaldo as their Official Global Brand Ambassador for at least two years. The partnership is seen as a crucial one, as this comes ahead of the upcoming Euro 2020 and will also cover the next year’s FIFA World Cup. The real-time sports news updater that has gained rapid popularity in recent years was able to rope in the five-time Ballon d’Or winner due to its increase in demand and reliability, as well as its sudden evolution as a major sports media force.
Under this agreement, the collaboration will see a global ATL creative campaign, including LiveScore’s first TV spot, supported by a digital campaign. The company will be using the 36-year-old’s image across LiveScore’s digital inventory and content in order to increase its reach worldwide, as the Portuguese is the most high-profile and followed personality in the world. His association will help LiveScore to connect with a much larger following.
The former Real Madrid forward expressed his excitement over this partnership as a brand ambassador with LiveScore. The soccer star for whom this is just another addition to a long list of partnerships, mentioned using the application to remain up to date with the sports world, and looking forward to helping the media house to grow.
Marketing Director of LiveScore, Ric Leask spoke about how LiveScore has evolved as a whole. Leask admits that this deal is the biggest in the history of LiveScore and shows the growth of the platform. He goes on with his appreciation by asserting that there is no bigger footballer that continues to thrill fans every year.
 “We can’t wait to kick off our partnership and bring our global audience closer than ever to the GOAT.”
The Juventus striker recently scored his record 777th career goal. For close to 15 years, he has been one of the best players in the world. The Portuguese will be forced to decide his future at Juventus as the Italian club is on the brink of missing out on Champions League football for next season.