The Riyadh Season, a flagship annual Saudi entertainment and tourist event, has developed sponsorship ties with the Portuguese star Cristiano Ronaldo‘s mineral water brand, USRU.
As per the deal, the brand has been named the official water sponsor for the fourth edition of Riyadh Season.
The contract was signed in Via Riyadh, one of the zones of the 2023 Riyadh season, by Al-Sheikh and Ronaldo.
This significant and unanticipated collaboration would allow CR7’s lesser-known commercial venture to receive visibility on a larger scale and reach such a large worldwide audience.
On the deal, Cristiano Ronaldo, said, “For me, it’s a big pleasure to be a partner of Riyadh season. I have to thank all of them…Nine months in Saudi, to be a partner of this amazing country and of course with the Riyadh season.”
The 2023 Riyadh season will largely feature major concerts along with major football events, as well as special events such as anime parties and gaming festivals. It is one of the Middle East’s largest events that capture the world’s attention due to its spectacular attractions spread across the cities.
This is an expansion of the season’s unique and strategic sponsorship partnerships and contracts for this year’s Riyadh Season edition, which carries the logo “Big Time,” with an array of national and international corporations and agencies eager to sponsor the season’s activities.