Following this development, Limca Sportz has been named the official sports drink partner of the marquee tournament.
Leading to the build-up of the alliance, the brand has also launched a brand new ad campaign under the name “Yo-Yo test leke dikhao, World Cup jaane ka mauka paao.” The campaign features the Tokyo Olympics 2020 gold medalist, Neeraj Chopra, who is encouraging cricket enthusiasts to take up the Yo-Yo fitness test and get the chance to watch the World Cup matches this year by winning tickets.
In an effort to inspire young people to embrace their inner fitness fanatic, the energy drink brand has teamed up with more than 60 institutions around the nation. Colleges participating in the Limca Sportz Yo-Yo Test challenge will be included on the dynamic dashboard. Exclusive tickets to a World Cup match will be given to the winning teams. Rehydration will be permitted during these fitness assessments by Limca Sportz.
Speaking upon this landmark partnership, Karthik Subramaniam, Director of Marketing, Coca-Cola India, said, “Limca Sportz is proud to be the Official Sports Drink of the ICC Men’s Cricket World Cup 2023. We’re thrilled to support athletes from around the world with our rehydration drink, that has both great taste and functional benefits. The dynamic Yo-Yo test challenge features the incredible Neeraj Chopra, India’s first-ever World Athletics Championships gold medalist. Known worldwide for his tenacious spirit and unwavering commitment, he is an ideal choice to kickstart the fitness test.”
Neeraj Chopra, said, “I’m thrilled to be partnering with Limca Sportz. Limca Sportz is enabling hydration among athletes, which is important to maximize performance and prevent injuries. This challenge is one that promotes efficient performance and motivates each participant to continuously push their boundaries.”
Commenting on this creative ad campaign, Varun Anchan, Creative Lead, said, “The Yo-Yo test is the ultimate fitness test for cricket, and a standard that athletes including cricketers adhere to as a fitness metric. Limca Sportz is an advanced hydration product that enables athletes to give their best. The idea was born out of the product’s functionality, linking it to the Yo-Yo test challenge. With Olympian athlete Neeraj Chopra spearheading the campaign, we are partnering with several athletes & fitness advocates to prep both players and fans for the upcoming ICC Men’s World Cup 2023″.
Using a sophisticated combination of glucose, electrolytes, and B vitamins, Limca Sportz Ion 4 is a low-calorie sports drink that offers quick rehydration and long-lasting energy during physical activity. It excels in rehydrating, reenergizing, and replenishing—the three key components of sports performance.
The 13th edition of the ICC Men’s Cricket World Cup 2023 is all set to start on October 5, as England and New Zealand, will be facing off against each other at the Narendra Modi Stadium in Ahmedabad for the opening encounter. The final will be played on November 19.