Leicester City, the English Football League (EFL) Championship outfit, have inked a sponsorship deal with the Thai travel retail group, King Power.
In this agreement, the brand has been designated as the club’s official principal partner, reviving a relationship that has brought the club and its supporters great success and priceless memories.
Leicester City Football Club announces the return of King Power as the Club’s Official Principal Partner, reinstating a partnership that has brought immense success and unforgettable moments to the Club and its supporters 💙
— Leicester City (@LCFC) June 30, 2023
For the 2023–24 season, Leicester City shirts will once more have the iconic King Power logo on the front, signifying a new era of cooperation and shared goals for the men’s and women’s teams with the continued support of the club’s parent company.
King Power will take the position of FBS, who has been the team’s official principal partner since 2021, on all match and replica shirts.
Leicester City, Chief Executive, Susan Whelan, said, “Our supporters have shared many wonderful moments with King Power on the front of Leicester City shirts and this renewed partnership is one that will support further growth and success. King Power have made a significant contribution to this Football Club’s rich heritage and this renewed commitment demonstrates its determination to keep contributing to that ongoing legacy in every way, as we embark on this new chapter. The renewed partnership with King Power marks a nostalgic reunion, reigniting the memories of an unforgettable period of triumphs and accomplishments for the Football Club.
“From 2010 to 2021, the King Power logo was proudly carried on Leicester City’s shirts during a remarkable journey that saw the Club reach unprecedented heights. I’d also like to extend our sincere thanks to FBS for their support during their time as Leicester City’s Official Principal Partner over the past two seasons. We are grateful for their contribution and look forward to maintaining a strong bond with them in a new capacity as we continue our journey.”