Eleven Sports Media will continue to promote local companies in Leeds and West Yorkshire by becoming the back-of-training wear partner for Leeds United Women.
Eleven is a worldwide pioneer in the development and implementation of community-based local business partner programs in collaboration with premier sports clubs in the Premier League (PL), EFL, and Scottish Professional Football League (SPFL) in the United Kingdom, in addition to the Major League Soccer (MLS) and, more recently, the National Football League (NFL) in the United States.
The Leeds United Community Partner Programme is an entry-level partnership tier set up by Eleven to let local businesses interact with Leeds United on men’s first-team matchdays at Elland Road in addition to providing engaging social media content during the season.
Community partners will be highlighted on Crowd-Facing LED, Mid-Tier LED, and Eleven’s StadiumTV and StatTV matchday fan interaction platforms within Elland Road. They will also have access to Eleven’s specialized marketing and activation assistance.
Eleven’s marketing and activation services are made to enable regional companies to make the most of their alliances with top sports organizations, regardless of whether they don’t have in-house experience. Eleven also offers on-demand marketing help in order to ensure that all partners have the tools they need for a fruitful engagement.
Matt Cairns, Founder and CEO of Eleven Sports Media, said, “We are delighted to extend our longstanding relationship with Leeds United. Eleven have proven success with supporting the local business community of Leeds, as well as heightening the matchday experience through our StadiumTV and StatTV platforms. We strive to provide Leeds United fans with the best possible content experience, constantly innovating our technology to showcase the most engaging and relevant content each Elland Road matchday.
“Our association with Leeds United Women elevates our partnership to the next level. Eleven are global pioneers of the women’s game, we are proud to have our Eleven brand displayed on the back of the team’s training wear and look forward to supporting the team both on and off the field.”
Paul Bell, Executive Director at Leeds United, said, “Extending our partnership with Eleven Sports Media ensures that we can continue to deliver the best possible matchday content experience for our fans through StatTV and StatZone. Eleven sets the standard for sports services with its cutting-edge technology and unwavering support for local businesses. We look forward to many more years working together.”