Lavazza has signed a partnership extension with Arsenal. In this renewal, the Italian coffee maker will become the official coffee partner of Arsenal Women.
Lavazza inked an association with the Premier League club in the year 2018. In this multi-year collaboration, Lavazza coffee will be displayed at all Arsenal Women fixtures at the Emirates Stadium.
Apart from being the sponsor of Arsenal Women, Lavazza will continue to be the official coffee supplier for the men’s team’s home matches, where the company’s iTierra! Colombia will be present in approximately 150 hospitality boxes. The Kafa Forest Coffee brand will be served at key points of sale inside the stadium along with VIP and player lounges.
While speaking about the partnership extension, Pietro Mazzà, Regional Director UK & Nordics and General Manager Lavazza UK, said, “We are proud to be extending our partnership with Arsenal Football Club and to welcome Arsenal Women into our family. Since 2017, Lavazza has been working to support the 17 goals set by the UN. This partnership showcases our commitment to supporting goal number 5, which is focused on gender equality, working to empower all women and girls. We are committed to celebrating sporting prowess and therefore this partnership is built on our shared values of excellence and the ability to innovate and inspire. We believe this will build a strong and successful partnership that celebrates football and provides both fans and players with an authentic Italian coffee experience.”
Chief Commercial Officer, Peter Silverstone said, “Lavazza has been an outstanding partner for Arsenal since 2018 and we’re delighted to extend our relationship and welcome them as a partner of Arsenal Women. This presents a wonderful opportunity at a great time for both parties with Arsenal Women top of the WSL table and making good progress in the UEFA Champions League.
“We’re exceptionally proud of our heritage in women’s football and we’re excited to continue to work together with Lavazza to foster an even brighter future through our shared values of excellence, innovation and inspiration. Partnerships like this are extremely important for the growth of Arsenal Women and a powerful statement for the wider women’s game. Our collaboration with Lavazza will help us build on our success and enable us to continue to develop and attract the world’s best talent and inspire generations of young women in sport.”