La Liga Santander has signed a new commercial deal with M88 which makes the betting outlet to become the league’s Official Regional Betting Partner for a total of four seasons till the end of 2024. M88 will be promoting exclusive content from the Spanish League to audiences across Asia.
For the next four seasons, M88 and LaLiga will work together to produce exclusive content and competitions that will further engage football fans and maintain the growing profile of the competition in Asia.
There will be a weekly video series exploring and analyzing La Liga games in greater detail. The video series will feature La Liga Ambassadors, providing insights and storylines to increase traction across the market.
Promoted both by M88 and through LaLiga’s digital channels, fans will have the opportunity to win La Liga merchandise, match tickets, and other interactive experiences.
Oscar Mayo, Head of Business, Marketing, and International Development at LaLiga said, “The love of football continues to spread rapidly in Asia, and LaLiga’s following has grown incrementally for several years. With fans looking for increasingly local and entertaining content, this agreement with M88 gives us a new way to reach new audiences and show them a side to the competition they haven’t seen before.”
A spokesperson from M88 said, “We are incredibly excited to be partnering with LaLiga, an organization with whom we share many values and aspirations. As the league continues to grow in popularity throughout Asia, we are eager to engage with LaLiga fans and bring our members closer to the action. We are looking forward to a successful and rewarding partnership for many years to come.”