Following the partnership, LIT-AF.IN has been named the official headwear licensor of KKR for IPL 2023. The Kolkata-based team announced its affiliation through its social media platforms.
Lit-AF is an Indian fashion apparel brand that produces a wide range of headwear including caps and hats. The company was founded in 2022, and it is based in Bengaluru, Karnataka.
After securing a miraculous win against Gujarat Titans (GT) in Ahmedabad last Sunday, the Nitish Rana-led team will face Sunrisers Hyderabad tomorrow at the Eden Gardens in Kolkata. In the IPL 2023 standings, the Kolkata-based franchise has acquired the third spot with four points, at the moment.