The Indian Premier League (IPL) team, Kolkata Knight Riders (KKR) have announced a partnership with the cap manufacturing brand, LIT-AF.IN.
Following the partnership, LIT-AF.IN has been named the official headwear licensor of KKR for IPL 2023. The Kolkata-based team announced its affiliation through its social media platforms.
Lit-AF is an Indian fashion apparel brand that produces a wide range of headwear including caps and hats. The company was founded in 2022, and it is based in Bengaluru, Karnataka.
Before this development, the franchise from the City of Joy partnered with entities such as MyFab11, EUME, BKT Tires, Bira 91, Royal Green, Thums Up, boAt, and Money9.
After securing a miraculous win against Gujarat Titans (GT) in Ahmedabad last Sunday, the Nitish Rana-led team will face Sunrisers Hyderabad tomorrow at the Eden Gardens in Kolkata. In the IPL 2023 standings, the Kolkata-based franchise has acquired the third spot with four points, at the moment.