The Indian Premier League (IPL) team, Kolkata Knight Riders (KKR) have signed a new sponsorship deal with the beer brand, Bira 91.
As part of the partnership, the brand is set to serve as the official partner of KKR for IPL 2023.
Bira 91 is a tasty beer brand that is refreshingly contemporary and was created in India. With a varied array of award-winning beers, one for every occasion, and as one of the world’s fastest-growing brands, Bira 91 aspires to lead the movement towards greater colour and taste in beer.
About 500 towns and cities in 15 countries currently enjoy Bira 91 beer, which is brewed in five different Indian breweries.
Earlier, the franchise also bagged associations with MyFab11, EUME, and BKT Tires.
The Nitish Rana-led side will commence their 2023 season on April 1 against Punjab Kings (PBKS).