The Indian Premier League (IPL) team, Kolkata Knight Riders (KKR) have extended their partnership with the Indian consumer electronics company, boAt.
Following the extension, boAt has been named the official audio partner of KKR for IPL 2023.
The franchise from the City of Joy announced its association through its Instagram platform.
Founded by Aman Gupta and Sameer Ashok Mehta in 2015, boAt is a premium Indian consumer electronics entity that develops a variety of electronic products and accessories such as headphones, stereos, travel chargers, premium rugged cables, Bluetooth earbuds and speakers, earphones, and other appliances.
Before this development, the Kolkata-based outfit added companies such as MyFab11, EUME, BKT Tires, Bira 91, Royal Green, and Thums Up to its sponsorship portfolio.
The Nitish Rana-led side will be facing Punjab Kings (PBKS) today at the Punjab Cricket Association IS Bindra Stadium in Mohali.