The two-time winners of the Indian Premier League (IPL), Kolkata Knight Riders (KKR) have signed the dotted loans with the travelling and lifestyle brand, EUME.
Following the association, EUME has been named the official licensed merchandise partner of KKR for IPL 2023. The Kolkata-based franchise unveiled its newly signed association on its social media platforms.
Using innovative and lucrative techniques, EUME is one of the premium travelling and lifestyle brands that produce attractive backpacks and laptop sleeves, bags, and many more. The company was founded by Naina Parekh and Pranay Parekh.
The Knight Riders will be looking forward to making the upcoming season the edition of redemption, as they had a very dull season last year, and ended their campaign in the seventh spot with 12 points.
Prior to this association, the franchise also added MyFab11 to its sponsorship portfolio.
The Shreyas Iyer-led side will start their honours for the 2023 season against Punjab Kings (PBKS) on April 1 at Punjab Cricket Association IS Bindra Stadium in Mohali.