ICICI Prudential Life Insurance has announced Olympic medalist, Lovlina Borgohain, as its face for launching a new campaign. The digital campaign is labelled as ‘Agar taiyaari sahi ho, toh jeet pakki hai’, meaning, how the right preparation for any work can help to achieve success, overcoming any difficulties.
Additionally, the life insurance company has already set up a microsite that displays snippets about Lovlina Borgohain’s journey till now, as she won a medal for India in the Tokyo Olympics. While apart from that, the microsite has also a feature where the users can click an augmented reality selfie with the Olympic medallist.
This association between ICICI Prudential and Lovlina Borgohain looks forward to spreading a life lesson that is, always being prepared in life and planning at the right time is essential to overcome any difficulties, which are faced in the road to achieving success.
While the company statement also said, “We support women in maximizing their potential in every sphere of life and also in enabling their financial independence, autonomy and supporting their families“.
Speaking on the occasion, Manish Dubey, chief marketing officer, ICICI Prudential Life Insurance, said: “We believe there is a natural synergy between our purpose and Lovlina’s journey which exemplifies the pursuit of dreams and goals that require a disciplined approach, dedication, focus and preparedness. The digital campaign reinforces the power of life insurance for an individual to be prepared for any uncertainties in life. We need to bear in mind that for each long-term financial goal to achieve fruition, there is a need for astute planning, appropriate product selection and commitment to stay invested.”
Adding to that Lovlina Borgohain said: “I trust the insurance to secure our family’s future. The company has delivered on its promises and has provided financial security to Indian families for over 20 years.“
Lovlina has written her name in history after winning a bronze medal in the women’s boxing (69kg) category at the Tokyo Olympics 2020, this summer.