The governing body for Hockey in India, Hockey India has inked a new partnership with Big Bang Media Ventures Private Ltd. (BBMVPL) for the relaunch of the Hockey India League (HIL).
In this new deal, the entity is set to serve as HIL’s exclusive commercial and marketing partner agency.
The performance of the national men’s and women’s teams at the Tokyo Olympics, as well as the ensuing fanfare, revived the spirit of hockey that dwells in the heart of our country. The Hockey India League (HIL) embodied this attitude during its five seasons from 2013 to 2017, bringing together the best players from around the world. The league was a sincere homage to the game, giving developing athletes ample opportunity and competition while also making a significant contribution to Team India’s improvement.
Big Bang Media Ventures is a conglomerate of entertainment, education, esports, and talent management companies that includes Collective Artists Network, Phantom, Mythoverse, AISTS India, and NASEF India. In addition, BBMVPL recently hosted the Asia Open esports competition in collaboration with the International E-Sports Federation (IESF).
Dilip Tirkey, President, Hockey India, said, “I am very pleased today, because the Hockey India League was one of my top priorities when I assumed office as president of Hockey India. It will be a critical stepping stone for India and we are delighted to have Big Bang Media Ventures Pvt Ltd (BBMVPL) as our exclusive Commercial partners for the HIL. Their understanding of sport, esports, content, media & IP monetisation is unparalleled and we are very excited for what we could collectively achieve and deliver. I am delighted that we are moving towards the launch of a new era of the Hockey India League. It will revitalise not only hockey in India, but also bring fresh energy to the sport globally.”
Bhola Nath Singh, Secretary General, Hockey India, said, “The Hockey India League will bring together the best of the world and a great learning experience for young talent as well. We are confident of taking this forward with Bing Bang Media Ventures Pvt. Ltd. and their expertise to manage the commercial and marketing aspects of the league.”
Ravneet Gill & Madhu Mantena, Founders of BBMVPL, said, “The Hockey India League has been a global benchmark for the sport and we are pleased to be a trusted partner for Hockey India in managing the commercial aspects of the league. We are privileged to be part of this incredible and important initiative and look forward to support the launch of a successful league.”