Hockey India has signed a new sponsorship collaboration with a water-based sports product, Limca Sportz. As part of the deal, the brand will serve as the official beverage partner for the International Hockey Federation (FIH) Odisha Hockey Men’s World Cup 2023 which will take place from January 13 to 29, 2023.
In this partnership, Limca Sportz, which is a product of The Coca-Cola Company, will deliver all Coca-Cola beverages to all players, staff members, coaches, dignitaries, officials, VIPs, and others throughout both venues as part of the agreement.
Coca-Cola India Private Limited introduced Limca Sportz, a low-sugar beverage, as a hydration-based sports product in 2022. The glucose and electrolyte-based beverage contains important minerals that will aid players in consuming fluids quickly during a hectic tournament. Since it is a water-based beverage, it aids in faster rehydration in people who engage in strenuous physical activities.
Hockey India, President, Padma Shri Dr. Dilip Tirkey, said, “We are pleased to have Limca Sportz as our official beverage partner for the FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar – Rourkela. We look forward to working together with Limca Sportz and establishing a fruitful partnership.“
Karthik Subramanium, Director, Hydration category, Coca-Cola India Pvt. ltd. said, “It is a privilege for us to be associated with Hockey India for the biggest tournament of the year – the FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar – Rourkela. Hockey is a sport that runs deep in the veins of all the Indians, and we are honoured to be a part of another chapter of the sport’s glorious history.”