Hockey India has announced a new sponsorship agreement with a steelmaking company, Tata Steel. With this deal, the brand is set to serve as the official partner of the International Hockey Federation (FIH) Odisha Hockey Men’s World Cup 2023.
The 2023 championship, which will be held in Bhubaneswar and Rourkela in Odisha next year, will be the 15th championship and India’s fourth time organizing the event, with the first taking place in 1982 in Mumbai.
Hockey India President Dilip Tirkey, commented, “We are delighted to welcome Tata Steel into our family as an official partner for the Hockey Men’s World Cup 2023. They have made a tremendous contribution to promoting Indian hockey, elevating the sport to new heights, and making this World Cup even greater. We look forward to a fruitful association.”
Furthermore, the championship was held in Delhi in 2010 and in Odisha in 2018. The championship, which will be held next year, is expected to draw 16 countries.
Chanakya Chaudhary, Vice-President of Corporate Services at Tata Steel, commented, “As a committed and long-term patron of sports in India, Tata Steel takes pride in being associated with the Hockey Men’s World Cup once again. The state of Odisha has come to be recognised as a hub of the National sport, and Tata Steel is honoured to be part of the journey. We wish the tournament all the very best and hope it will encourage more youngsters to take up this sport in the future.”