Hockey India appoints Digital Latte as new social media agency

Hockey India has got on board the digital media agency, Digital Latte for the management of their social media requirements. The full-service digital agency will be aiming to produce some new digital ideas to create engaging content for all social media handles. The agency will also be utilising consumer insights to engage with hockey fans in India and overseas. 

The Indian Men and Women’s Hockey Teams performed exceptionally at the Olympic Games Tokyo 2020. The Indian Men won the Bronze medal after a 41-year medal drought. On the other hand, the Women’s team also concluded the multi-sporting event with a fourth spot. Following the incredible performances from Indian Men’s and Women’s Hockey Team, Hockey India is of the opinion that it is the right time to seize the popularity of the sport and engage with fans worldwide with proper digital messaging and promotion of the players across teams (both Senior Men and Women as well as Junior Men and Women).   

“We are delighted to partner with Digital Latte as our new social media agency. In the growing digital world, it is important to connect with your audience digitally, and Digital Latte’s growing reputation over the past decade has convinced us that it is the ideal agency for us to work towards that goal,” stated Hockey India President, Gyanendro Ningombam.  

“Particularly after the Olympic success, Indian Hockey, is gaining popularity not just in India but across the world and the sport’s digital presence is of paramount importance. We see this as an opportunity to further build the Hockey India brand and explore commercial opportunities for the future development of the sport,” he further added.  

Commenting on the new association, Chintan Vora, Founder & Director at Digital Latte, said, “We are thrilled to work with Hockey India. Hockey is a sport of intrinsic value to our cultural and national identity in India. It is a great opportunity for Digital Latte to associate so closely with an organisation of national importance such as Hockey India. 

“Having worked with different sports franchises from across various leagues, we understand the energy and approach it takes to work with a sports brand. We love working with people and brands that are setting new standards and Hockey India fits right there. We are looking forward to making their digital presence stronger as we move forward and for this partnership to continue for many years to come,” the statement added.

Digital Latte said in a statement on the partnership that they are ecstatic to be a part of the Hockey India team.